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AMPIA Member Bio


Justine Gamez-Huckabay is the President & Founder of Intercommunicate, a strategic marketing and communications firm helping entertainment and technology clients navigate international media.

Justine is an Award Winning International Publicist, who worked in Worldwide Marketing for Warner Bros. Pictures in Los Angeles. She led successful theatrical film campaigns such as The Hobbit trilogy, Gravity, Argo, Man Of Steel, San Andreas, among others. Her extensive global media experience was established through daily communication with top-tier international media in 75+ territories and consistent travel to key film markets, 15+ countries each year across North and South America, Europe, Asia, Middle East and Pacific. Justine has worked on over 100 projects from films to episodic content, commercial blockbusters to artistic festival selections promoting them all over the world. In addition to working with traditional content, Justine is passionate about the convergence of entertainment and technology working with new media formats. She promotes XR works internationally at events including Sundance Film Festival, SXSW, Tribeca Film Festival and Venice Film Festival. She started her career at 20th Century Fox in New York and Paramount Pictures in Los Angeles.

Following Warner Bros., Justine was the Head of Strategic Communications and Marketing at the British Embassy for the British Council in Washington D.C. She focused on the United Kingdom’s arts, culture, education and civil society priorities with the United States before moving to Canada with her husband.

Justine is currently an AMPIA Board Member in Alberta. In Italy, she is a tutor for the Biennale College Cinema dedicated to the education of emerging filmmakers for La Biennale di Venezia. In collaboration with the Torino Film Lab and festival executives from Sundance, Cannes, Venice and Dubai Film Festival, Justine is working with the Red Sea Film Festival in Saudi Arabia, helping to re-open the Saudi film market after being closed for nearly 30 years. She is also a tutor for the Red Sea Lodge, working with Arab filmmakers.

Justine is a three-time honoree by the IATSE International Cinematographers Guild in the United States. She is a Senior Publicist for Local 669 in Canada and Local 600 in the United States. In London, Justine was nominated for the Women of the Future Awards, celebrating Britain’s future pipeline of influential leaders.

Justine graduated with an MBA from the University of Oxford in England. For undergraduate studies, she completed a Business Marketing degree at the University of Notre Dame in the United States.

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