- A 1st prize of $10,000.00 will be awarded to the winner and two prizes of $1,000.00 each will be awarded to two runners-up
- The Prize will be based on a single film, video or on-line work that has had a first broadcast or public exhibition within 12 months prior to the nomination deadline (i.e. since November 30, 2019).
- The Prize is for any narrative, documentary, or experimental project, including one-offs, series, mini-series, features or shorts, of any length, where creative control rests with the nominee.
- The Prize is not intended for commercials, PSAs, corporate/industrial videos or promotional works, including music videos.
- The Prize will be awarded to Directors and/or Producers. Executive producers, writers, actors and technical support personnel are not eligible to be nominated.
- In addition to the primary assessment of superior work, consideration will be given to nominees that have also made a unique contribution or outstanding accomplishment in the film community within the last 12 months.*
- Nominee must be an adult resident of the Greater Edmonton area for at least one year, or have an established workplace in the Greater Edmonton area for one year (at the discretion of AMPIA).
- Nominees must be nominated by a third party.
- The submissions will be judged by an independent jury of filmmakers, presenters, broadcasters, and/or members of the film community, which will be recruited by AMPIA and the Edmonton Arts Council.
- If, in the opinion of the judges, no work in the competition merits an award, no award will be given.
- In all cases, the jury’s decision is final.

