Alberta Motion Picture Industries Association (AMPIA), plays a very important role in the film and television production industry in Alberta. The Association's primary focus is representing its members throughout the province, disseminating information, marketing on their behalf and advocating for increased funding for the development and production of film and television projects in the province.

Central to AMPIA's mandate is maintaining an environment in which Alberta producers can create, develop and produce films and programs over which they have creative control.

AMPIA is a non-profit professional Association.  Upon its incorporation in 1973, its single aim was the support of the independent motion picture industry as a viable economic and cultural force within the province. AMPIA was the first television and motion picture industry Association in Canada.

The Association's membership includes approximately 200 production companies, representing an estimated 2,500 industry professionals; a cross-section that includes producers, directors, screenwriters, performers, craftspeople, distributors, exhibitors, broadcasters, suppliers, entertainment lawyers and students enrolled in film and television studies.

The Association is governed by a 13 member volunteer Board of Directors, elected at an Annual General Meeting.