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Industry calls on Minister Joly to reject PNI decision

Industry calls on Minister Joly to reject PNI decision

Today, the CMPA, AMPIA and 17 other industry organizations, including all major Guilds and Unions, have signed an open letter to Minister of Canadian Heritage Melanie Joly asking her to set aside the CRTC’s licence renewal decisions for English-language television groups.

The decisions, released in May, set required spend on Programs of National Interest (PNI), such as dramas, documentaries and award shows, at 5% of revenues – a reduction from the broadcasters’ historic average spend.

Across the production sector, Canada’s creator community shares deep concerns about the damaging impact of these decisions. An independent analysis commissioned by the CMPA found that the CRTC’s decision to decrease the required amount broadcasters must spend on Canadian Programs of National Interest (PNI) will likely result in a drop of more than $900 million in production volume, causing a cumulative economic reduction of $1.15 billion in GDP over the five-year period during which the broadcasters’ licences will be in place.

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How you can help!

If you have not already done so, we strongly encourage you to sign and share our separate yet parallel House of Commons Electronic Petition (e-petition) launched last month by the CMPA, ACTRA, the DGC and the WGC. Sponsored by Toronto—Danforth Liberal MP Julie Dabrusin, it has to date garnered nearly 8,000 signatures. To make a strong statement, our goal is to get that number up to 10,000 signatures by the Minister’s August 14 decision deadline.

Given that the GLR decisions will inevitably mean less choice for consumers and less diversity of voices, the impact of these decisions will be felt by the industry, but also – importantly – by Canadian consumers. This is why we are asking you to not only share the petition with your personal and professional networks, but also with the millions of Canadians who love the content that you produce.


You can share the e-petition through your social media channels by copying this link:

And if you have not already signed the e-petition, you can click on the button below.

Should you have any questions, please contact:

Marc Séguin
Senior Vice-President, Policy, CMPA
1-800-656-7440 x323

Bill Evans
Executive Director, AMPIA
780 944-0707 Ext 4

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