The Blair Witch Project is the perfect case study of a successful transmedia experience. After its first screening at the Sundance Film Festival in 1999, the project’s primary marketing tool was a simple website that purposefully played on the ambiguity of whether the film’s footage was a narrative or documentary. Registering more than 75 million hits, the low budget feature became a cultural phenomenon.
Mike Monello is one of the original creators of The Blair Witch Project and the current Vice President and CCO of Campfire at SapientRazorfish. Mike will be joining STORY SUMMIT to share secrets from over 15 years of being on the front line of emerging technology and storytelling in Design Principles for Immersive Storytelling (DAY 2).
Story Summit 2017
February 23 – 25, Banff, AB
Presented by AMPIA and The Banff Centre
Registration discounts are available for members of AMPIA, IATSE, CSIF, FAVA, DOC, and ACIA.
Call the AMPIA office for more info: 780-944-0707.
Story Summit 2017 is a must attend event designed for content creators, filmmakers, content owners, producers, directors, writers, gamers, visual effects artists, distributors, educators and students. This gathering will encompass keynote speakers, panels, case studies, interactive workshops along with ample time to network and meet current and future colleagues and partners.